Saubermacher

Saubermacher is one of the biggest waste management companies in Austria and Eastern Europe. Ad agency St. Stephen’s created a new corporate design for the brand and brought us in to redraw the logotype.

The old logotype was simply written in Brush Script. Both the agency and the client had an idea how the new logotype should look – unfortunately, those ideas were not the same. Nevertheless, our goal was – fittingly – to clean up the lettershapes and produce something that was still recognizable but much more respectable.

In addition to the logotype, the agency assigned us for a custom typeface for use in headlines, for example. With that goal in mind from the beginning we were able to produce a custom face within a small timeframe.

Art direction: St. Stephen’s
Images: St. Stephen’s, Saubermacher, Typejockeys

9e52b371d28c6db9593735f8b99fa32580ade498.gif
Saubermacher-before-and-after.gif
Saubermacher-Poster.jpg
Saubermacher-truck-front.jpg
Saubermacher-Lobby.jpg
Saubermacher-sign.jpg
Sauber-Hausschrift.jpg
Saubermacher-sketches.jpg
Saubermacher-testing.jpg
Previous projectNext project