Upside down you’re turning me, you’re giving love instinctively …

Corporate design for the furniture design label of Inge Zehetner. Clever and abstruse ideas result in tables which flip over to be chairs or sofas turn into a catwalk. Airture developes new functions, features the other side of thinking. Furniture you can rotate – upside down and round and round!

Logical consequence: The logo should be turnable as well. A difficult path, but we managed it! To support the rotatability of the sign we play with directions when positioning on letters, businesscards, tapes or stamps. The use of metallic colours and UV varnish represents the shiny and special touch of Airture and gives the design a soft and sensitive charisma.

We also did the concept and design for the website of Airture.