In addition to the development of typefaces for professional use, Typejockeys has specialised in custom lettering.

Even if recent Unicode standards specify thousands of glyphs that may be included in a font, the possibilities of a typeface are always constricted by its own character set. A typeface is a complex system. Its letters are made to be combined in thousands of combinations but retaining a constant rhythm and readability.

Lettering on the other hand fulfils different needs. It is not about readability for long texts: it is about the best formal solution for a word or word group. There are barely any boundaries and therefore endless possibilities. Unlike type, lettering will not be picked apart. Every letter in the word only has to work with its neighbour.

“Lettering differs from type in the same way that modelling clay differs from Lego bricks.”
Mark Simonson

Our lettering work always starts at zero and ends with the best suited wording for our clients. To see some examples, please look at the projects below or contact us if you need more information.

Logotype for Salad and more

This lettering was intended to be used for a new food product line, which unfortunately was never realised. The little water bubbles still make us wanna eat salad though!

Logotype for Marktachterl

For the marktachterl logo, our aim was to design a logo that will fit the already produced neon sign, but still be much better in its form and funktion. The restaurant could keep their sign and safe money.

Source

The final logo

Logo for Airture

Like some of the furniture this company produces, the logo is also 180° turnable.