For this small and charming pharmacy in Vienna’s 8th district we made a logo redesign, a website and an universally usable stickersystem. The sortiment includes medicinal herbs, tees and spices, essential oils, natural cosmetics and a daily organic lunch menu. We devoloped a lively lettering and label and at the same time simplified the very illustrative bowl of the old logo. 

The web design reflects what you get in the shop: Calm, charm and reliable information in pleasant atmosphere. Within a few minutes you know more about the history, the team and the offers of Kräuterdrogerie.

In order to match the design of the website, the packaging of the in-house products were redesigned. We created universally usable labels, which can be sticked on bottles, jars, cans and bags. According to necessity there are blank fields to print-in ingredients to keep the product information up-to-date.

That way they work on bags …

… bottles …

… and everything else.

See more on the packaging or the website.

Selected by type godfather Jan Middendorp, our most recent type family Henriette made it into Typographica’s well reputed list of favorite typefaces of 2012. You can read a very commendatory and well written text by Jan Middendorp about Henriette here. (I’ll definitely read it a couple more times. ;)

On March 1 2013 the debut film Zweisitzrakete of young director Hans Hofer hits the cinemas. It’s produced by DorFilm and distributed by LunaFilm with leading actor and Austrian heart-throb Manuel Rubey. Design and art direction for this movie was in our hands!

In Austria’s cinematic history, graphic design was generally not considered to be particularly important. This, of course, has to do with infinitely smaller budgets, than, for example, American productions can access. It might also have to do with a lack of interest or understanding of design and its impact. Designers are often given the final movie – due to be released in a few weeks – handed some on-set-photographs or even movie stills, and assigned to do a poster.

Luckily, producer Isabel Sztriberny and director/writer Hans Hofer know there is much more to film design, and brought us in before filming had even started. This allowed us to develop an overall concept, to be integrated with the whole movie and its campaign.

Above, some advertising material for the movie. Below, merchandising products.

The design concept is built on the typographic combination of Caslon and Futura, which is simple and so old-style, that we find it already cool again. And the neat thing is, that the typography is used consistently, including credits of course, and even subtitles.

An accompanying website was also produced.

We are very happy about making a mark in the film business. It was welcome variation and an interesting challenge. And we hope for future projects in this direction. Special thanks go to Hans Hofer, Isabel Sztriberny and DorFilm, Susanne Auzinger and LunaFilm, as well as Dr. Lukas Zinnagl.

More information about the movie at www.zweisitzrakete.com. More pictures of the project here

After fulfilling his lifelong dream – the music album Mei Herz Brennt – the fire has begun to blaze … Tombeck has just released his second CD Freude, which is now available to purchase at Hoanzl. As a special bonus his book Alles in die größte Kraft comes with every CD – containing 68 statements on the development of inner strength for reflection and discussion.

Again we took care of the design of the new line. Thomas and Stephan decided to move away from the minimalistic black and white, to colorful, playful and cheerful: “We wanted to create a design language that supports the message of the new album, which is so different to its precursor. The cover artwork, in its very illustrative way explains the title without using many words. Red, turquoise, and black spot colors with a handful of wobbly shapes and lines. A challenge to the printshop – but Gugler mastered that once again perfectly.”

The design and illustrations are topped off with a custom typeface, named after the album: Freude.

Tombeck is happy: “Whoever sees the design squeals with delight!” So are we.

Listen to Tombeck’s music. Get the CD with bonus book at Hoanzl for €14.99 or buy the book and get the CD for free!

See more pictures of the project here

I usually tend to think that it’s a good thing not to need a stick for walking. Mafimbo, however, proves there’s a cool side to walking with a stick. Powerwalking to be exact! Those pipes have got some weights built in that allow to train your arm muscles while walking. And who hasn’t dreamed of that?!

Anyway, our arms allow us to do some lettering and develop a logo for this great product. Consisting of a word- and imagemark, the logo is unmistakebly Africa-inspired – as is the name.

What we really like is how the industrial design team managed to use the logo elements. Please note how the lion is used on the bottom side of the rubber plug!

You can find more info on Mafimbo’s powerstick at www.mafimbo.at

One of our most (spatially) extensive and biggest projects till now – 16,000 square meters (!) – has just been finished after about a year of work: Business Park Vienna’s P2 Carpark has a new look. Nana Architektur picked us to be part of the team to design a concept for the Redevelopment of P2. Together we convinced the builder with our ideas and as a result you can now dive into a distinctive world …

The line and orientation concept was developed intertwined with Anna Kovacs’ architecture. Both deal primarily with the subject of lighting, color, materials and atmosphere.

For the signage concept, it was very important to distinguish the levels from each other so as to guide the cars and pedestrians as clearly as possibly. The six levels were each assigned a colour and a layer of earth: the entry level (-2) is the earth’s surface, with the sun overhead. Beneath the surface are the mineral layer, crust, mantle and hot core. 

Colors and picture motifs conform to the respective themes.

Some of the icons we designed.

The large-scale use of the imagery in the stairwell is the central point of orientation and gives this important element more of a presence – until now, the stairwell was hardly noticed. (Rendering)

I can hardly remember, but last year it looked like this:

A direct comparison of how the carpark looked until 2011 and how it looks now.

The ceiling was completely sprayed in grey – so the building services disappeared without losing height.

Also the stairway follows this new look:

Finally everyone is happy:

Anna and Anna view their project.

Also Thomas is pretty happy with the result of his work.

And thanks for most of the photos, Michi!
Some of them by Christian Haiden; Rendering: Martin Woschitz.

See more of the project here.

We are stepping into new territory with this.

Zweisitzrakete. Coming soon!

At the end of October, the first Pioneers Festival took place at Vienna’s Hofburg Palace. There were 2,500 international guests in attendance – to network, train, present ideas, learn from each other, discuss, meet mentors or investors. It was a coming-together of the start-up elite; energy, excitement, ideas, visions. Attendees included Adam Cheyer, Apple iPhone Director of Engineering and inventor of Siri, Wordpress founder Matt Mullenweg and Chamber of Commerce President Brigitte Jank. What this small team achieved, full of enthusiasm and ambition, was unbelievable.

Just less than one year ago we assisted at the launch, being responsible for the logo and the design concept for the festival performance.

Thomas, art director of the project, explains the idea: “The Futuristic Retro design concept focuses on a powerful logo and playful custom lettered headlines. The visionary stellar map background follows the networking aspect that leads the festival idea. These elements give Pioneers a unique look.”

The design team of the Pioneers picked up our groundwork and played wildly with it.

Actually we were a bit proud to discover our logo and design concept used in so many variations and mediums!

The venue from the outside.

The entrance area.

One of the massive auditoriums.

Pioneers branding all over the place.

Pioneers Pint

Even burnt, …

Hands up! Respect and congratulations to the motivated team; we look forward to 2013!

Photos: Typejockeys, Pioneers Festival

In 2010, we implemented a very illustrative approach for the Austrian folk music genre. It was the first album from the young brass band Federspiel. Recently their second CD was released and we had the pleasure to pursue the comical world we created with the first album.

But this time, we were not talking about a studio album. Instead, the group recorded the album live at four (rather unusual) locations, like a bicycle workshop and the museum of ethnology. The back of the digipak gives an overview of where each track was recorded. 

The booklet gives detailed information about the multinational (and multilingual) tracks on the album as well as hyperrealistic reproductions of the recording locations.

For their tour the band also got an eye catching roll-up display. Boom!

More images of the project here